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Luigi Moretti’s “Beer and ice factory” was founded more than a century ago in Udine, in the Friuli region of Italy. At that time, Udine was a sleepy little town, surrounded by stone walls that had been built by the local community as far back as 1350. Within those old town walls, the people of Udine worked hard for generations, intent on commerce and craftsmanship. It was at an important time during the unification of Italy.